Online Content UK October Event
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Charging for content - can it work?
Wednesday, 30th October, 2002. 6.30 – 9.30pm
So your site produces content. That's all very well but can you actually make money from the stuff?
At the Online Content UK October seminar we look at companies making content work for them through subscription models.
How do you get people to pay for what you produce? Is it only business content that attracts high levels of subscription? Our speakers discuss these questions, how they successfully charge for content products and the ups and downs along the way.
Please note this free event is for editorial professionals only and registration is required (closing noon on 30th Oct). All registered attendees will receive a FREE drink at the seminar thanks to our sponsor BT click&buy.
Speakers :
Paul Carr
Editor
The Friday Thing
The Friday Thing, described by The Guardian as 'not dissimilar to Private Eye, though often funnier and more thought-provoking', is one of the UK's most successful subscription-based consumer newsletters and proves that people will pay to be entertained! Paul has also written ten books on internet-related subjects, is often asked to speak on radio and has a number of special projects on the go, including the hilarious Popped Clogs - 'we'll send you an email every time someone famous kicks the bucket'.
James Boxell
Subscription Editor
FT.com
James played a lead role in the relaunch of FT.com in May and the (so
far) successful introduction of paid for elements to the site. FT.com has
attracted more than 25,000 paying users in the past three months, while at
the same time increasing its number of unique readers. Before the redesign
and subscription launch, FT.com had about 2.4m unique readers which has since risen to more than 3.4m readers. James was previously media and
technology editor on FT.com.
Nick Downes
Commercial Director
New Crane Internet
Nick has successfully re-engineered Delia Online into a profitable website. The latest development has been the introduction of paid content in the guise of Delia Online's 'Christmas Countdown' as the first of a planned programme of subscription offers based around cookery advice, ideas and inspiration. Prior to this Nick spent 10 years in radio and TV working for Yorkshire TV, Capital Radio and Talk Radio. Most recently he worked at EMAP launching Kiss TV and QTV before acting as Planning Director for EMAP Digital Advertising.
Format of the evening:
6.30 – 7.00pm – Drinks and chat
7.00 – 8.00pm – Panel speakers
8.00 – 8.30pm – Panel discussion and questions
8.30 – 9.30pm – Drinks in The Media Club bar
Venue:
The Media Centre
131-151 Great Titchfield Street
London
W1P 8AE
Nearest tube stations are Great Portland Street, Oxford Circus, Regent's Park and Warren Street.
Map to the venue
This seminar is free of charge, attendees receive a FREE drink and drinks may be purchased at the bar and brought into the seminar. This event is generously sponsored by:
BT's revolutionary new service, BT click&buy, is based on established, market proven technology and equips content and service providers with a highly reliable and flexible way of collecting online payments, all backed by BT expertise. www.btclickandbuy.com
The Media Centre is the leading forum, service hub and communications gateway for resident media businesses and the wider media community, offering flexible, integrated and serviced resources
meeting increasingly sophisticated business needs.
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