Past Online Content UK Events
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Creating Compelling Content:
Travel
Wednesday, 27th March, 2002. 6.30 – 9.30pm
Welcome to the first in our 'Creating Compelling Content' seminar series, focusing on travel content.
Different types of sites need different strategies when it comes to focusing on readership and content.
At 'Creating Compelling Content: Travel' we have speakers from a large, well-known company and an independent travel site to give different perspectives on the challenges they overcome with content.
Speakers :
Jennifer Gold
Director of New Media
Rough Guides
Jennifer will be speaking about the challenges and rewards of creating a community through content and the successful Rough Guides travel community.
Download Jennifer's presentation (warning large file)
Content, Community, Commerce - ppt file 6.3MB
Content, Community, Commerce - Winzip file 5.8MB
Steve Bridger
Director
Mexicanwave.com
Steve will be covering the niche concept that makes focusing on a single country so successful, and letting us know what's great about independent travel sites.
Download Steve's presentation
Compelling Travel Content - ppt file 542kb
Compelling Travel Content - Winzip file 494kb
Caroline Coetzee
Editor
VisitBritain
British Tourist Authority
Caroline gives us the perspective of the UK's official tourism website, offering an insight into creating content for readers from many different countries.
Format of the evening:
6.30 – 7.00pm – Drinks and chat
7.00 – 8.00pm – Panel speakers
8.00 – 8.30pm – Panel discussion and questions
8.30 – 9.30pm – Drinks in The Media Club bar
Venue:
The Media Centre
131-151 Great Titchfield Street
London
W1P 8AE
Nearest tube stations are Great Portland Street, Oxford Circus, Regent's Park and Warren Street.
Map to the venue
This seminar is free of charge and drinks may be purchased at the bar and brought into the seminar. This event is generously sponsored by:
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